New Delhi, February 13 – Snapchat has reported a 50 percent growth in its augmented reality (AR) developer community in India, making it the top country for AR lens publications. Snap’s global AR ecosystem includes over 375,000 creators who have developed more than 4 million lenses. Snap’s CTO, Bobby Murphy, praised Indian developers for their creativity, noting that AR has become a significant part of daily life in India.
With over 200 million Snapchat users in India, AR has become essential to communication and creativity, with 80 billion lens interactions monthly. Pulkit Trivedi, Snap India’s Managing Director, highlighted India’s thriving AR community. At the company’s India AR Day event in Mumbai, Snap also unveiled its fifth-generation AR glasses.
