New York, December 10, 2024: Ruth Porat, Chief Investment Officer of Alphabet, emphasized during the Reuters NEXT conference that the company’s major focus is integrating artificial intelligence (AI) into its core business of search. This move aims to enhance Google’s search engine capabilities, providing AI-generated summaries for queries without definitive answers. This strategy is also a response to growing competition from AI-driven platforms like OpenAI’s ChatGPT.
Porat underlined that AI’s role in search is crucial for Google to maintain its leadership in the industry, despite challenges from newer technologies. While AI can occasionally generate inaccurate responses, Google is investing in refining its search accuracy and improving the infrastructure supporting these innovations, including cloud services and AI research.
Alphabet’s strategic investment in AI is not only about enhancing search but also about securing long-term growth in both cloud computing and AI technologies. Google’s focus on AI aims to drive value for its advertising business while adapting to the evolving technological landscape.
