NEW DELHI: The festive season has kicked off.. this commerce sector has taken a hit with billions of sales.. India festive season sales have grown 3 times the business as usual (BAU) months this fiscal.. Moreover.. along with normal sales.. fashion has emerged as the fastest growing category.
Festive season kicks in.. E-commerce sector surges with billions in sales… India’s festive season from Dussehra to Diwali breaks records… India’s e-commerce sector driven by tier 2 – 3 cities is estimated to generate around $14 billion (Rs. 1.18 lakh) during this year’s festive season. over crores) recorded Gross Merchandise Value (GMV).. compared to last year’s festive season.. this year A report said that the festival season represents a growth of 12 percent.
According to a report by RedSeer Strategy Consultants, steady consumer spending across categories including quick trade (retail), electronics, fashion, beauty, personal care (BPC), home appliances and groceries contributed to this growth.
High purchases of premium products, low Average Selling Price (ASP) items… indicate a dynamic consumer market this festive season (September 15 to October 31).
While high ASP products like large appliances, premium electronics enjoyed strong demand in metro areas, fashion, affordable items in BPC continued to grow in frequency in other regions, the report said.
