Apple Music has raised its subscription fees in India, with the student plan seeing an increase from ₹49 to ₹59 per month, marking a 20% hike. The price for the individual plan remains unchanged at ₹99 per month, while the family plan costs ₹149 per month. These price hikes are part of a global trend, as Apple Music has also adjusted its subscription rates in other countries such as Australia and Malaysia.
The company has not specified the exact reasons for the price increase, though it’s likely influenced by factors such as inflation, increased operating costs, and changes in currency exchange rates. The adjustment comes at a time when streaming services are vying for dominance in emerging markets like India.
Despite the price increase, Apple Music continues to be a popular music streaming service in India, offering a vast library of songs, exclusive content, and various pricing tiers to cater to different user needs. However, the price hike may prompt users to evaluate whether the service still offers the best value compared to other music streaming platforms available in the region.
The increase in subscription rates is expected to have varying impacts on subscribers, particularly in price-sensitive markets. Apple Music may face increased competition from local and international streaming services that are targeting India’s growing internet user base with more affordable plans and localized content options.
