Seattle, February 27, 2025 – Amazon has introduced Alexa+, an AI-powered upgrade with enhanced natural language processing, contextual awareness, and real-time learning for a more human-like experience. It also improves smart home integration and personalization.
Rolling out next month, Alexa+ will be available on Echo devices and third-party platforms, focusing on privacy and security enhancements. Amazon aims to set a new standard in voice assistant technology, competing with Google Assistant and Apple’s Siri.
