World Tourism Day 2024: India’s tourism sector is set to create at least 39.5 million jobs by the end of this year, which is likely to rise to 42.3 million employment opportunities by 2025, a report revealed on Thursday. The sector will give a big boost to direct employment accounting for 31% of these roles, including tour guides, hotel staff, and tour operators, according to NLB Services, a technology and digital talent solutions provider.
“India’s rich culture, diverse religions, and varied landscapes position it as one of the world’s premier tourist destinations. The World Travel and Tourism Council (WTTC) forecasts an annual GDP growth of 7.1% for India’s travel and tourism sector over the next decade. This industry significantly impacts the economy, contributing approximately $199.6 billion to the GDP. In the Union Budget 2024, the government allocated ₹2,479 crore for tourism in FY25 which will further give a push to the sector,” said Sachin Alug, CEO of NLB Services.
The tourism sector has a strong multiplier effect, as each direct job in this field is expected to generate multiple indirect jobs. Indirect employment will make up 69%, with jobs in areas such as local artisans, logistics and transport operators, supply chain workers, IT support for online booking, data analysis, and landscape maintenance.
Emerging tourism trends highlight a growing interest in adventure and wellness tourism, along with culinary tourism, as travellers seek to experience local flavours. Spiritual tourism remains a major draw, attracting both domestic and international visitors to cities such as Varanasi, Rishikesh, and Bodh Gaya. Additionally, India ranks 10th globally on the Medical Tourism Index (MTI) for 2020-2021 and is expected to rise in the coming years, leading to projected increases in the number of nurses by 12%, doctors by 10%, and other healthcare staff by 15%.
Another significant trend is the growth of thebackpacker hostel market which caters to young travellers seeking budget-friendly and socializing options. This segment will create opportunities for hostel managers, event coordinators, and digital marketers, contributing an additional 5% to overall employment in tourism. The demand for unique and sustainable travel experiences is also increasing, with heritage hotels, homestays, and eco-friendly properties becoming more popular. Lesser-known destinations are benefiting from this shift as travellers seek more authentic and environmentally responsible experiences. Additionally, the rise of workcations and weekend getaways is gaining traction among professionals, blending work and leisure. With flexible work arrangements, people are choosing scenic settings to rejuvenate, which enhances both creativity and productivity.”
