Srinagar, April 15, 2025: The Indian Army’s Azmat-e-Hind initiative is enhancing border tourism in Jammu and Kashmir by allowing civilians to visit key locations along the Line of Control (LoC). The program offers a unique opportunity to explore the region’s natural beauty while highlighting the Army’s role in maintaining security. Tourists also gain insights into military operations in these strategically important areas.
The initiative has gained significant popularity, attracting both domestic and international visitors. It is also benefiting the local economy, with increased demand for services like hospitality and guided tours. The Army’s efforts to open up these areas have helped build a stronger connection between the military and the public, while promoting a positive image of the region.
